The Story Behind the Logo Designs

"This is where the movement began, Five Percent Capacity represents the strength to keep moving forward-even life leaves you only five percent left to give"

Signature Logo

This design represents resilience over perfection. For those who show up, even when every step takes everything you have.

Varsity Logo

The "C" doesn't just stand for Capacity—it stands for Courage, Commitment, and Community.

The Heart of the Brand

This battery is where Five Percent Capacity began. It represents those days when your mental, emotional, or physical energy feels almost empty—but you still choose to keep going.

Snapped, Not Broken

Pressure can either shape us or overwhelm us. The snapping crayon is a reminder to recognize the signs of burnout before reaching the breaking point.

Invisible Wounds

Not every injury leaves a scar that others can see. The words filling the skull represent the invisible battles faced by first responders, veterans, healthcare workers, and countless others

Every Drop Matters

Healing rarely happens all at once. Like an IV delivering one drop at a time, recovery is built through small victories, honest conversations, and choosing to take the next step every single day

Wear Your Character

Every graffiti animal has its own attitude and identity. Choose the one that speaks to you—not because of what it is, but because of what it represents. Confidence. Determination. Humor. Resilience. Healing. Wear your graffiti character whether it be a bear, rabbit, fox, highland cow, or a monkey.

Growth Begins at Five Percent

Even when your battery is almost empty, life can still grow. The vines breaking through the stone represent hope pushing through hardship, reminding us that healing doesn't require perfect conditions—it simply requires the willingness to keep going

Graffiti Five Percent Capacity

Through the PTSD struggle I have found that your not alone and that it is ok not to be ok. You don't have to white knuckle through it.

Launch Away

No rocket leaves Earth without overcoming gravity. Life's challenges—PTSD, stress, anxiety, burnout, or self-doubt—are our gravity. This design reminds us that progress isn't about having a perfect launch; it's about having the courage to ignite the engines.

Who Doesn't Love Lego

Built brick by brick, strength grows one piece at a time. Even at only 5% capacity, every small step forward is part of building a stronger tomorrow.

Tough Crowd

Tough Crowd means choosing perseverance over surrender. Inspired by those living with invisible challenges, this design honors resilience, determination, and the warriors who continue to rise every day.

Storm Within

Every storm has the power to shape who we become. Storm Within symbolizes the journey through darkness toward hope, reminding us that faith can carry what strength alone cannot.

Forensic Capacity

Forensic investigators know that every contact leaves a trace. Five Percent Capacity is a reminder that trauma leaves traces too—not always visible, but always real. Healing begins by examining the evidence, understanding the story, and refusing to ignore what lies beneath the surface
Off Duty / The Road Forward
Five Percent Capacity: Supporting First Responders Through Every Shift Every day, first responders answer calls that most people hope they never have to experience. Police officers, firefighters, paramedics, correctional officers,... Read more...